On 21 September 2005, a contract was awarded to Opinion Leader Research to carry out a social research project, “Today's Woman: A picture of women in Britain today”, to explore the aspirations and concerns facing women in the UK. This award was based on expertise and value for money. The cost of the research came to £76,836.51.
The project had been put to competitive tender in August 2005 and four organisations had submitted proposals.
The research was conducted between October 2005 and January 2006, and analysis completed in June 2006. The findings were presented to Government and incorporated into a report, “Today's Woman: Your say in the Future”, published in June 2007.