Skip to main content

Departmental Public Participation

Volume 469: debated on Monday 10 December 2007

To ask the Secretary of State for Defence what opinion polls his Department has conducted of (a) the public and (b) staff since 27 June 2007; and what the (i) name of the firm employed to conduct the poll, (ii) purpose and (iii) cost to the public purse was in each case. (164951)

The information requested is not held centrally and could be provided only at disproportionate cost.

However, records are available of the polling that relates to recruitment activity by the armed forces, and of the polling carried out by our central communications organisation to establish the attitudes of the public and our personnel to various aspects of defence activity. The following polling in these categories has been completed since 27 June:


Firm employed

Cost (all VAT inclusive) £

Top level reputation tracking of the MOD and armed forces

Ipsos MORI


Website visitor survey assessing views on the Royal Marine website

Virtual Surveys1


Army reputation tracking


2 polls, 13,275 each

Territorial Army recruitment and retention

Cragg Ross Dawson1


1 Procured through Central Office of Information.