To ask the Secretary of State for Health what the cost was of creating his Department's End Waiting, Change Lives brand, broken down by (a) internal and (b) external consultancy costs. (170193)

The creative design cost to develop the End Waiting, Changes Lives identity was £96,691.50. The cost includes developing and testing creative routes, refining the chosen route and applying it across materials and account management.

There were no internal consultancy costs.