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Departmental Publicity

Volume 470: debated on Monday 7 January 2008

To ask the Secretary of State for Health if he will place in the Library a copy of the guidelines issued to staff maintaining his Department’s and its agencies’ corporate identity; and what the estimated annual cost is of (a) producing and (b) complying with such guidelines. (170233)

A copy of the departmental and core NHS Identity Guidelines has been placed in the Library.

The Department’s guidelines are also available via its website at:

The full range of NHS Identity Guidelines is available via the NHS Identity website at:

Over the last five years, the Department has spent an average of £291,885 per year managing the NHS and the Department’s corporate identities.

This figure includes developing and producing guidelines, providing logo artwork to NHS organisations, supporting the Department, NHS and third parties in correctly applying the Department and NHS brands and protecting the Department and NHS brands from misuse.

NHS Purchasing and Supply Agency uses the Department and NHS Identity Guidelines so there are no additional guidelines to be placed in the Library and no annual costs involved in producing and developing guidelines.

A copy of the Medicines and Healthcare products Regulatory Agency’s identity guidelines has been placed in the Library. These guidelines were produced several years ago and there is therefore no annual cost.

We are unable to identify how much staff time is spent on complying with the corporate guidelines without incurring disproportionate costs.