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Departmental Publicity

Volume 470: debated on Tuesday 15 January 2008

To ask the Chancellor of the Duchy of Lancaster (1) how many full-time equivalent staff are responsible for brand management and marketing in his Department and its agencies; (165234)

(2) how much his Department and its agencies spent on staff working on (a) marketing and (b) branding in the last 12 month period for which figures are available.

In the last 12-month period for which figures are available (1 November 2006 to 31 October 2007) the Cabinet Office spent £23,800 on staff costs for work on marketing along with branding. From 1 April 2007, the Cabinet Office outsourced all its central external marketing function (including managing its brand) to the Central Office of Information (COI). Some general communications staff across the Department have marketing and branding functions, along with other communications functions such as strategy and planning, dealing with the media, internal communications and e-media.