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Alcoholic Drinks: Health Education

Volume 470: debated on Tuesday 15 January 2008

To ask the Secretary of State for Health when he intends to launch his Department's national communications campaign to raise awareness of alcohol, as described in paragraph 2.36 of his Department's Cancer Reform Strategy; and for how many years he anticipates the national communications campaign will run. (174680)

The Department of Health and Home Office will jointly launch a much expanded, multi-million pound public health and education campaign on alcohol from April 2008 to challenge public tolerance of drunkenness and drinking that causes harm to health.

As outlined in the Government's strategy ‘Safe, Sensible, Social’, the national campaign will aim to raise the public's knowledge of units of alcohol and the Department's sensible drinking guidelines, promote advice around drinking and pregnancy, and target drinkers who harm their health and that of their families and friends. The current campaign targeting 18 to 24-year-old binge drinkers will continue. We expect the overall national campaign to run over a number of years.

To ask the Secretary of State for Health who he intends will develop the targeted information and advice for people who drink at harmful levels, as described in paragraph 2.36 of his Department's Cancer Reform Strategy. (174890)

Targeted information and advice for people who drink at harmful levels will be established based on research commissioned by the Central Office of Information and the Department.