The Government support ‘Fresh Start’, the industry-led initiative which aims to encourage new entrants into the industry by signposting sources of help and support, and by promoting farming as an attractive career option. The Fresh Start academy offers new entrants training in business skills, a mentoring service, and the possibility of identifying business opportunities via a matchmaking network. Since June 2006, 16 Fresh Start academies have opened across the country. More information is available on the DEFRA website.