To ask the Secretary of State for Culture, Media and Sport what funding will be allocated to VisitBritain to encourage tourism associated with the 2012 London Olympic Games (a) in the UK and (b) overseas in each year to 2012. (184019)

DCMS and VisitBritain are working to maximise the impact of public funding for 2012-related tourism work. VisitBritain is currently leading a Strategic Review to examine how we can improve the effectiveness and efficiency of the expenditure of £350 million invested by public bodies to support tourism. DCMS and VisitBritain are considering the best mechanisms for using funding at all levels to promote the UK at home and in overseas markets, between now and the 2012 games. This includes the best use of VisitBritain’s funding allocation from DCMS.

The review follows the publication of the DCMS-led Tourism Strategy for 2012 last September, and includes full consultation with devolved, regional, and local government, and the tourism industry.