Advertising costs as a percentage of the Cabinet Office’s expenditure since 1997-98 can be found in the table as follows:
Percentage 1998-99 0.09 1999-2000 0.19 2000-01 0.17 2001-02 1.23 2002-03 0.11 2003-04 0.11 2004-05 0.14 2005-06 0.12 2006-07 0.12
The increase in advertising spend in 2001-02 was due to expenditure incurred by the Office of the E-Envoy (now known as Transformational Government) for the UK Online advertising campaign, encouraging the public to use the internet, and offering help to those wanting to do so.