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Cabinet Office: Advertising

Volume 472: debated on Wednesday 20 February 2008

To ask the Chancellor of the Duchy of Lancaster what percentage of the Cabinet Office’s expenditure was on advertising in each of the last 10 years. (182991)

Advertising costs as a percentage of the Cabinet Office’s expenditure since 1997-98 can be found in the table as follows:

Percentage

1998-99

0.09

1999-2000

0.19

2000-01

0.17

2001-02

1.23

2002-03

0.11

2003-04

0.11

2004-05

0.14

2005-06

0.12

2006-07

0.12

The increase in advertising spend in 2001-02 was due to expenditure incurred by the Office of the E-Envoy (now known as Transformational Government) for the UK Online advertising campaign, encouraging the public to use the internet, and offering help to those wanting to do so.