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Olympic Games 2012: Advertising

Volume 472: debated on Thursday 21 February 2008

To ask the Minister for the Olympics how much was spent on advertising relating to (a) bidding for and (b) hosting the Olympic Games in 2012 in each relevant year; and what percentage of the Government’s budget in relation to the 2012 Olympic Games was spent on advertising. (183006)

The Bid Company obtained all of its promotional advertising from value-in-kind sponsorship and that there was no additional expenditure in this area.

As a part of LOCOG’s responsibility for staging the games, they have assumed the Bid Company’s previous role in undertaking all promotional advertising activity for the games. LOCOG is registered as a private company and its budget of £2 billion, which includes any advertising costs, will be almost entirely met from private sources. To release details of current advertising expenditure would be likely to prejudice ongoing commercial negotiations between LOCOG and its suppliers. However, as a private company, LOCOG submits a record of its accounts to Companies House on an annual basis. These are publicly available.