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Departmental Film

Volume 472: debated on Thursday 21 February 2008

To ask the Secretary of State for International Development what the cost to his Department was of funding the promotional film on ethical consumerism in connection with Valentine's Day. (187763)

The cost of producing the video was £8,500. The purpose of the video was to inform people's shopping decisions in advance of Valentine's Day, and to raise awareness of how ethical shopping can reduce poverty in developing countries. It ran on the DFID website, YouTube and one other commercial site for two days before Valentine's Day.