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Now Let’s Talk Money

Volume 472: debated on Thursday 21 February 2008

To ask the Secretary of State for Work and Pensions how much his Department has spent on the “Now let's talk money” programme. (184847)

HM Treasury allocated £5.4 million to the Department for Work and Pensions to deliver the “Now let's talk money” campaign.

During 2006-07 and 2007-08 £4.9 million will have been spent on a range of activities to increase awareness among excluded consumers of the availability of suitable financial services; awareness raised via intermediary organisations and direct marketing. This includes £0.5 million through a special projects fund, with a balance of £0.5 million spent on the same during 2008-09.