HM Treasury allocated £5.4 million to the Department for Work and Pensions to deliver the “Now let's talk money” campaign.
During 2006-07 and 2007-08 £4.9 million will have been spent on a range of activities to increase awareness among excluded consumers of the availability of suitable financial services; awareness raised via intermediary organisations and direct marketing. This includes £0.5 million through a special projects fund, with a balance of £0.5 million spent on the same during 2008-09.