The following table outlines cost of departmental advertising in the last full fiscal year for which completed records are available, 2006-07.
Campaign 2006-07 (£ million) Alcohol (Department of Health (DH) contribution to campaign run jointly with the Home Office (HO)) 1.90 Child Immunisation 1.97 Drugs (DH contribution to campaign run jointly with the HO) 3.13 Flu 1.16 Hepatitis C 0.53 Immunisation 2.80 Maternal and Infant Nutrition/Breastfeeding 0.73 NHS Direct 0.32 Pandemic Flu Preparedness (Standby Materials) 0.57 Teenage Pregnancy (DH contribution to campaign run jointly with Department for Children, the Schools and Families) 2.00 Sexual Health 7.30 Social care / worker recruitment 2.69 Smoking 21.53 5 a Day 0.92