The UK and US share the same goal of transition to democracy in Cuba. UK policy is based on a 1996 European Common Position, which states that:
“The main objective of the European Union in its relations with Cuba is to encourage a process of peaceful transition to a pluralistic democracy and respect for human rights and fundamental freedoms, as well as improvement in the living standards of the Cuban people”
and that
“the EU will intensify the present dialogue with the Cuban authorities and with all sectors of Cuban society”.