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Tourism: Advertising

Volume 472: debated on Monday 3 March 2008

To ask the Secretary of State for Culture, Media and Sport how much funding was allocated to advertising UK tourism on (a) US and (b) Australian television in 2006-07. (188262)

[holding answer 22 February 2008]: VisitBritain has spent over £1.9 million on marketing and support marketing in the US. It has spent the same amount in Australia for the same purposes.

The marketing budget for each country in 2006-07 was split with the bulk being spent on online marketing and printed media.

There was no funding allocated for television advertising in either country.