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Departmental Advertising

Volume 472: debated on Tuesday 4 March 2008

To ask the Minister for the Olympics what percentage of her budget has been spent on advertising since its inception. (187184)

The public sector funding package for the London 2012 Olympic and Paralympic Games does not include any specific provision for expenditure on the promotional advertising of the Games and none of this funding has been spent on such a purpose. This is because promotional advertising of the Games is planned and co-ordinated by the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG), as the body responsible for hosting and staging the Games in 2012. LOCOG’s budget of £2 billion will be met almost entirely from private sources (the exception is a small contribution towards the staging of the Paralympic Games). LOCOG is, therefore, not funded from the public sector funding package.