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Advertising

Volume 472: debated on Tuesday 4 March 2008

To ask the Secretary of State for Defence pursuant to the answer of 5 February 2008, Official Report, columns 963-64W, on advertising, if he will break down the figures by advertising campaign. (187806)

A detailed breakdown of armed forces recruitment advertising costs relating to specific campaigns is as follows:

£ million

Financial year

2003-04

2004-05

2005-06

2006-07

Naval service

Press advertising

0.333

0.213

0.157

0.172

TV

0.399

3.136

2.952

1.529

Cinema

1.600

0.641

0.481

Radio

1.330

1.475

0.689

Posters/leaflets

0.464

0.055

0.057

Internet

0.257

0.445

0.257

1.741

Regional/local

1.076

0.496

Total

4.383

5.965

5.188

4.419

Army

Press advertising

0.379

0.620

1.443

0.723

TV

4.138

10.407

10.896

6.877

Cinema

0.060

Radio

1.501

0.695

Internet

0.143

0.143

Outdoor

0.735

0.735

Other

0.029

1.017

0.956

Total

4.546

11.087

15.735

10.129

Royal Air Force

Press advertising

0.350

0.308

0.221

0.725

TV

1.780

1.718

1.362

1.468

Cinema

Radio

0.560

0.195

0.206

0.465

Internet

0.202

0.229

0.251

0.635

Other

0.238

0.518

1-0.084

1.051

Total

3.130

2.968

1.956

4.344

1 Rebate from Central Office of Information

A breakdown of Veterans Awareness advertising costs is as follows:

Financial year (£)

2003-04

2004-05

2005-06

2006-07

BT telephone directory space for war pension welfare offices

15,472

34,619

31,676

28,773

Newcastle regional campaign

11,583.84

Birmingham regional campaign

16,999.90

Portsmouth regional campaign

13,939.04

Other advertising costs

3,400.87

3,258.13

Total

15,472

36,619

46,660.71

62,970.07