The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department of Social Security, the former Department for Education and Employment and the Employment Service. Information on costs prior to 2001 is not held centrally and could be obtained only at disproportionate cost. In addition numbers of contracts prior to 2005-06 were not collated centrally and could be obtained only at disproportionate cost.
The Department runs a number of promotional campaigns to increase awareness of people’s rights and responsibilities or changes to legislation. PR agencies are taken on where messages are most effectively promoted by supplementing ‘paid-for’ advertising (press/TV/radio) with public relations activity.
The following table details spend on PR campaigns and numbers of contracts and totals:
April-March Numbers of contracts Cost (thousand) 2001-02 — 59 2002-03 — 698 2003-04 — 1,412 2004-05 — 1,435 2005-06 5 1,206 2006-07 7 1,061 Total 12 5,871