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Low Carbon Buildings Programme: Advertising

Volume 473: debated on Thursday 13 March 2008

To ask the Secretary of State for Business, Enterprise and Regulatory Reform how much the Department has spent on advertising grants available to households under phase one of the low carbon buildings programme; and if he will make a statement. (193015)

Since the launch of the low carbon buildings programme phase 1 in April 2006, we have spent approximately £82,000 on advertising the householder grants through our programme contractors, the Energy Saving Trust. This work includes the development of the website, presentations at industry events, and marketing activities through the use of the EST advice network and market segmentation models to target those that are most likely to install microgeneration technologies and apply for grants.

This does not take into account the work that my officials have done, which includes developing web pages with other Government Departments and industry at:

www. sharp.

We also raised awareness at a national and regional level through the issuing of a press release in December 2007 that focussed on the low carbon buildings programme.