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Departmental Advertising

Volume 474: debated on Monday 31 March 2008

To ask the Chancellor of the Duchy of Lancaster pursuant to the answer of 19 February 2008, Official Report, column 685W, on departmental advertising, how much is represented by the percentages given. (197454)

Advertising costs since 1998-99 can be found in the following table:

£000

1998-99

138

1999-2000

300

2000-01

464

2001-02

2,708

2002-03

395

2003-04

282

2004-05

340

2005-06

406

2006-07

375

The increase in advertising spend in 2001-02 was due to expenditure incurred by the Office of the E-Envoy (now known as Transformational Government) for the UK online advertising campaign, encouraging the public to use the internet, and offering help to those who wanted to do so.