Advertising costs since 1998-99 can be found in the following table:
£000 1998-99 138 1999-2000 300 2000-01 464 2001-02 2,708 2002-03 395 2003-04 282 2004-05 340 2005-06 406 2006-07 375
The increase in advertising spend in 2001-02 was due to expenditure incurred by the Office of the E-Envoy (now known as Transformational Government) for the UK online advertising campaign, encouraging the public to use the internet, and offering help to those who wanted to do so.