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Departmental Advertising

Volume 474: debated on Tuesday 1 April 2008

To ask the Secretary of State for the Home Department which of her Department's initiatives have been advertised to the public in each of the last 10 years; and what the cost of each such campaign was. (192231)

The following table outlines Home Office advertising spend over the last five years, broken down by year and by policy area.

Campaign

Total media (£)

2002-03

Child Protection on the Internet

705,194

Drug Misuse

19,878

Firearms Amnesty

506,283

Police Recruitment

4,222,741

Tackling Drug Abuse

38,014

Vehicle Crime Reduction

4,362,887

2003-04

Child Protection on the Internet

736,878

Domestic Violence

805,140

Drugs (Including FRANK campaign)

2,184,499

Police Recruitment

400,608

Vehicle Crime Reduction

4,296,931

Youth Offenders On Line

38,014

2004-05

Acquisitive Crime Reduction

6,100,808

Antisocial Behaviour

366,553

Child Protection on the Internet

290,225

Clean Up Campaign 2005-06

25,722

Domestic Violence

432,263

Drugs (Including FRANK campaign)

2,049,593

Gun Crime

162,042

Police Specials Recruitment

1,885,559

2005-06

Acquisitive Crime Reduction

4,123,311

Alcohol Misuse Enforcement Campaign

92,204

Antisocial Behaviour

396,475

Child Protection on the Internet

862,229

Clean Up Campaign

39,819

Crime Stoppers

82,182

Domestic Violence

534,587

Drugs (Including FRANK campaign)

1,524,701

Park Mark Car Parks

94,260

Police Specials Recruitment

1,389,166

Rape

66,153

2006-07

Acquisitive Crime Reduction

3,266,192

Alcohol Binge drinking

1,975,005

Alcohol Misuse Enforcement Campaign

231,713

Child Protection on the Internet

46,824

Domestic Violence

800,384

Drugs (Including FRANK campaign)

3,467,021

Immigration

790,860

Knife Amnesty

137,083

PCSO Recruitment

1,748,743

Rape

280,022

Single Non Emergency Number

780,325

Stop and Search

134.501