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Departmental Advertising

Volume 474: debated on Tuesday 1 April 2008

To ask the Secretary of State for Environment, Food and Rural Affairs which of his Department’s initiatives have been advertised to the public in each of the last 10 years; and what the cost of each such campaign was. (192226)

The core departmental expenditure on advertising initiatives for the past four available financial years are listed in the following table:

Campaign

Financial year

Spend (£)

Are you Doing Your Bit

2002-03

141

Illegal Imports

2002-03

293,143

Illegal Meat Imports

2003-04

119,146

FMD Exercise

2004-05

4,145

Passports for Horses

2004-05

46,719

Climate Change

2005-06

661,120

Environment Direct

2005-06

221,337

Illegal Food Imports

2005-06

75,030

Climate Change

2006-07

627,216

One Planet Living

2006-07

459,659

Environment Direct

2006-07

89,773

Illegal Meats

2006-07

38,582

This includes communications on a wide range of matters, much of it necessary or beneficial to the public and the wide range of industries in which DEFRA has an interest, together with local government, voluntary organisations and other bodies.

Individual records of spend for DEFRA’s non-departmental public bodies, agencies and financially sponsored organisations are not held centrally and could be obtained only at disproportionate cost.