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Departmental Advertising

Volume 474: debated on Tuesday 1 April 2008

To ask the Secretary of State for Northern Ireland which of his Department's initiatives have been advertised to the public; and what the cost of each such campaign was in each of the last 10 years. (192222)

The information requested is not available for the last 10 years. The following table provides information on the initiatives which have been advertised to the public by the Northern Ireland Office and its agencies for the period 2004-05 to 2006-07.

Initiatives Advertised to the Public

Cost (£)

2004-05

Stay Safe Stay Secure

56,777.80

Theft from Vehicles

88,918.96

Total

145,696.76

2005-06

Unknown Caller TV Ad

104,935.29

Theft from Vehicles

86,365.57

Community Safety Week

26,196.00

Neighbourhood Watch Signs

12,996.00

Project RIOH

8,415.35

Tackling antisocial behaviour leaflet

3,200.00

Newry Plasma Screen

60,000.00

Youth Conference TV advert

47,100.00

Total

349,208.21

2006-07

Domestic Violence1

50,000.00

Knife Carrying1

58,000.00

Project RIOH

57,081.79

Domestic Burglary

51,298.89

Theft from Vehicles

30,000.00

HIPA Scheme

6,186.09

Business Crime Postcards

6,894.53

Message in a Bottle

25,843.00

Crime Prevention and Home Safety Tips for Older People

1,298.00

SOS Bus

42,553.19

Community Safety Magazine

4,784.00

Total

333,939.49

1 The NIO jointly funded these campaigns with the DHSSPS and PSNI—amounts shown are the NIO's contribution to the campaigns.