The Department for Transport continues to educate the public on the possible effects of driving long distances when tired through the THINK! road safety education campaign and motorway variable message signs. Drivers are encouraged to plan regular breaks on long journeys through a mix of:
Ambient advertising in service stations;
Online advertising on journey planning websites;
Partnership marketing activity;
Truck Back advertising;
Public relations activity; and
Distribution of promotional materials to road safety stakeholders for regional campaigns and the general public.
Advice on how to avoid and combat driver tiredness is in the Highway Code and on the Department’s THINK! website at: