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Driving: Safety

Volume 474: debated on Tuesday 1 April 2008

To ask the Secretary of State for Transport what steps the Government has taken to educate the public on the possible effects of driving long distances when tired. (197624)

The Department for Transport continues to educate the public on the possible effects of driving long distances when tired through the THINK! road safety education campaign and motorway variable message signs. Drivers are encouraged to plan regular breaks on long journeys through a mix of:

Radio advertising;

Ambient advertising in service stations;

Online advertising on journey planning websites;

Partnership marketing activity;

Truck Back advertising;

Public relations activity; and

Distribution of promotional materials to road safety stakeholders for regional campaigns and the general public.

Advice on how to avoid and combat driver tiredness is in the Highway Code and on the Department’s THINK! website at:

www.thinkroadsafety.gov.uk/campaigns/drivertiredness/drivertiredness.htm