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Passenger Transport Executives: Marketing

Volume 474: debated on Wednesday 2 April 2008

To ask the Secretary of State for Transport what estimate she has made of the costs of rebranding passenger transport authorities as integrated transport authorities as proposed in the Local Transport Bill; and when the Government will provide funding for this purpose. (198389)

The Local Transport Bill provides for the statutory designation of each passenger transport authority to be changed to “integrated transport authority”. This reflects their proposed new responsibilities for leading the integration within the Local Transport Plan of the whole transport agenda including, for example highways and traffic issues. Most passenger transport in the former metropolitan areas is already provided under “brand” names such as Merseytravel or Nexus, and the legislation will not affect the ability of authorities to use such names. I expect the change in statutory designation not to impose any significant additional costs on authorities, and that any such costs will be more than offset by savings resulting from other measures.