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Departmental Advertising

Volume 474: debated on Thursday 3 April 2008

To ask the Secretary of State for Health which of his Department’s initiatives have been advertised to the public in each of the last 10 years; and what the cost of each such campaign was. (192225)

The following table outlines cost of departmental public health awareness campaign advertising in each year since 1997.

£ million

Campaign

1997-98

1998-99

1999-2000

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

Alcohol (from 2006-07, DH contribution to campaign run jointly with HO)

0.00

0.00

0.00

0.00

0.00

0.10

0.05

0.34

0.06

1.90

Antibiotics

0.00

0.00

0.91

0.00

0.44

0.44

0.42

0.00

0.39

0.00

Blood donation

0.60

1.70

0.22

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Carbon Monoxide Awareness

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.01

0.00

0.00

CALM

0.00

0.00

0.53

0.00

0.00

0.58

0.43

0.44

0.32

0.00

Child Immunisation

0.62

0.86

2.62

0.94

1.05

1.01

2.07

0.05

0.03

1.97

Children’s health/pregnancy

0.00

0.00

0.00

0.00

0.00

0.00

0.05

0.40

0.00

0.00

Drugs (DH contribution to campaign run jointly with HO)

0.00

0.00

0.53

0.50

0.00

1.52

1.50

1.99

1.26

3.13

Flu

0.23

0.28

0.08

2.02

1.45

2.00

1.60

1.50

1.85

1.16

Hepatitis C

0.00

0.00

0.00

0.00

0.00

0.00

0.15

0.70

1.28

0.53

Immunisation

0.00

0.00

0.00

0.00

0.67

1.00

2.00

2.00

0.35

2.80

Mind Out/Mental Health

0.00

0.00

0.00

0.00

0.13

0.16

0.95

0.00

0.00

0.00

Maternal and Infant Nutrition/Breastfeeding

0.00

0.00

0.00

0.00

0.00

0.28

0.46

0.75

0.74

0.73

National Health Service including nurse recruitment

1.30

4.90

4.21

4.90

5.00

4.23

4.90

5.84

0.23

0.00

NHS Direct

0.12

0.78

1.24

0.21

1.08

0.58

0.75

0.00

0.00^

0.32

Organ donation

0.02

0.77

0.47

0.43

0.18

0.22

0.00

0.00

0.00

0.00

Pandemic Flu Preparedness (Standby Materials)

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.57

Prescription fraud

0.00

0.38

0.00

1.35

0.00

0.30

0.00

0.00

0.00

0.00

Promoting new NHS services (Caring in many ways)

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.85

0.69

0.00

Teenage Pregnancy (from 2005-06 DH contribution to campaign run jointly with DCSF)

0.00

0.00

0.39

0.00

2.00

1.60

2.00

0.77

2.00

2.00

Sexual Health

0.00

0.00

0.00

0.00

0.30

2.00

2.00

2.00

0.82

7.30

Social care/worker recruitment

0.00

0.00

0.00

0.00

0.83

1.24

4.62

2.14

2.44

2.69

Smoking

0.00

0.00

6.18

8.97

7.79

7.87

17.34

24.00

22.70

21.53

TB awareness

0.00

0.00

0.00

0.00

0.30

0.09

0.01

0.20

0.00

0.00

Walk-in centres

0.00

0.00

0.00

0.37

0.02

0.14

0.04

0.40

0.00

0.00

Winter (Get the right treatment/ask about medicines day

0.00

0.00

1.02

2.03

0.16

0.50

1.87

0.99

0.98

0.00

5 a Day

0.00

0.00

0.00

0.00

0.00

0.50

0.48

1.03

0.90

0.92

E111

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.32

1.37

0.00