Consultations and engagement have taken place with the public since the Department was formed on 28 June 2007. No opinion polls of the public or DIUS staff have been conducted by the Department in that time. However, the Department undertakes discrete pieces of public-facing research in order to inform specific communications activities and programmes, such as those listed.
(1) Message development research for First to Go [to University] PR campaign
(i) Company: Ticknet
(ii) Audience: Parents and Students
(iii) Objective: Help define and extend the student finance messages to households where no one has previously gone to university
(iv) Cost: £8,000
(2) Strapline development research for Foundation Degrees
(i) Company: Wardle McLean
(ii) Audience: Employers, providers, Higher Education Institutions, students
(iii) Objective: Test audience perceptions of the use of the words 'Foundation Degree'
(iv) Cost: £23,250