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Departmental Advertising

Volume 474: debated on Wednesday 23 April 2008

To ask the Secretary of State for Justice which of his Department’s initiatives and those of its predecessors have been advertised to the public in each of the last 10 years; and what the cost of each such campaign was. (192233)

Since its creation on 9 May 2007, my Department, the Ministry of Justice and its agencies have advertised the following:

Radio (£)

Press/poster (£)

Her Majesty’s Courts Service

Camberwell Green Magistrates Court Payback Scheme

2,100

HM Prison Service

National Prison Officer Recruitment

151,000

888,600

National Probation Service

Recruitment of Trainee Probation Officers

14,506

The predecessor Department to the Ministry of Justice (the Department for Constitutional Affairs—DCA) was created on 12 June 2003. It conducted the following advertising campaigns aimed at the public, and the following table sets out the costs of these campaigns.

Department for Constitutional Affairs

Radio (£)

Press/poster (£)

2006-07

Operation Payback (fine enforcement) (Phase 4)

21,000

2005-06

Operation Payback (Phase 3)

94,000

158,000

Postal voting

188,000

Magistrates recruitment

107,000

522,000

18-24 voter registration

62,000

2004-05

Operation Payback (Phase 2)

95,000

164,000

Magistrates recruitment

124,000

2003-04

Operation Payback (Phase 1)

79,000

133,000

Magistrates recruitment

431,000

Spending on advertising campaigns by the DCA’s predecessor, the Lord Chancellor’s Department, was as follows:

£

2000-01

Launch of the Community Legal Service and increasing awareness of family mediation

1,646,000

1999-2000

Raising awareness of lost land certificates

14,000

Publicising court closures

19,000

1998-99

Magistrates recruitment

427,000