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Departmental Marketing

Volume 474: debated on Wednesday 23 April 2008

To ask the Secretary of State for Environment, Food and Rural Affairs how much his Department spent on publicity and advertising in 2007-08. (198988)

The core departmental expenditure on advertising and publicity for 2007-08 was £4,382,000.

The largest area of expenditure is focused on delivering public information on how to reduce individual carbon footprints. It also includes engagement with farmers on disease control and a wide range of other matters, much of it necessary or beneficial to the public and the wide range of industries in which DEFRA has an interest, together with local government, voluntary organisations and other bodies.

Individual records of spend for DEFRA’s non-departmental public bodies, agencies and financially sponsored organisations are not held centrally and could be obtained only at disproportionate cost.