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Departmental Advertising

Volume 474: debated on Wednesday 23 April 2008

To ask the Secretary of State for Children, Schools and Families how much his Department spent on publicity and advertising in 2007-08. (198982)

Promotional campaigns, including those using advertising, are funded from the Department’s central advertising and publicity budget and from individual programme budgets held by policy directorates. The Department employs advertising agencies and public relations agencies for specific communications tasks, most commonly working alongside our press office to provide local and regional campaign support.

Once all payments have been finalised, the predicted spend from the advertising and publicity budget for 2007-08 is £11.8 million. In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications).

The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost.

However, it is possible to separate all the Department’s spend on advertising and publicity, as this is centrally placed through the Central Office of Information. For 2007-08, the Department spent £1,567,144 on PR and £5,160,218 on advertising.