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Departmental Marketing

Volume 474: debated on Thursday 24 April 2008

To ask the Secretary of State for Transport how much her Department spent on publicity and advertising in 2007-08. (199033)

The total figures for the Department’s advertising and publicity spend for the 2007-08 fiscal year are set out as follows. Please note, the figures are provisional outturn and subject to audit.

2007-08 (expected outturn) (£)

DFT (Central)

26,700,000

DVLA

7,500,000

DSA

169,000

HA

4,718,000

VOSA

659,000

MCA

1,204,000

VCA

66,000

GCDA

30,000

Total

41,046,000

The majority of advertising investment by the central Department is in support of the THINK! road safety, Act on CO2, aviation security and bus concessionary passes campaigns. Major advertising investment by Executive agencies has been by the Driver and Vehicle Licensing Agency, to explain changes to the car tax rules.