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Radio: Highways Agency

Volume 475: debated on Monday 28 April 2008

To ask the Secretary of State for Transport how much the Highways Agency will spend on radio broadcasting in 2008-09; for what reason such allocations have been made; and if she will make a statement. (201291)

The Traffic Radio project value for 2008-09 is £2.945 million.

The Highways Agency broadcast service, Traffic Radio, has been delivered in line with ministerial commitments and Highways Agency business targets to supply information services to the public.

Alongside its other information services, the aim of Traffic Radio is to supply high quality information to the public, before they travel. This allows them to make an informed decision on when or if to travel and to further consider mode of transport or route. Alerting road users to potential delays or incidents before they set out will help them to avoid those delays, thereby reducing the impact of that delay for all road users.

Traffic Radio is delivered on Digital Audio Broadcasting (DAB) and the internet to the public in a constant loop allowing listeners to obtain the information, at a time convenient to them. This allows them to make a considered journey choice before setting out.

The business case for the service predicted a positive benefit to the public through reduced congestion. Further benefits are expected with the expansion of DAB and internet radio both at the home and in car.