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Alcoholic Drinks: Misuse

Volume 475: debated on Wednesday 7 May 2008

To ask the Secretary of State for the Home Department how much was spent on the website www.knowyourlimits.gov.uk in each month since its inception; what the budget for the website is for 2008-09; how many staff are employed to maintain the website; and how many unique visitors there were to the website in each month since its inception. (200376)

We are unable to provide costs split out on a monthly basis for the www.knowyourlimits.gov.uk website, but can provide annual costs as follows on table 1.

Maintenance of this website is the shared responsibility of Department of Health and Home Office Know Your Limits Campaign teams and does not require a full time member of staff to maintain.

From the end of June 2008, the website will no longer exist, and visitors will be redirected to a new NHS units awareness site, which will be funded by the Department of Health. Therefore the forecast for 2008-09 is based on an estimated monthly maintenance fee for April, May and June and may be subject to change.

Table 2 shows the numbers of unique users there have been to this website by month.

Table 1

Financial year

Spend (£)

2006-07

50,000

2007-08

29,000

2008-09 (budget forecast)

7,250

Table 2

Year by month

Unique users

2006

October

10,684

November

16,087

December

8,273

2007

January

18,714

February

36,772

March

15,354

April

4,240

May

5,558

June

4,356

July

3,759

August

3,799

September

5,492

October

8,563

November

33,384

December

18,158

2008

January

45,119

February

75,387

March

9,458