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Nutrition: Health Education

Volume 476: debated on Monday 2 June 2008

To ask the Secretary of State for Health how much has been spent on the five-a-day campaign; and what (a) mechanisms, (b) baselines and (c) targets have been established to measure the effectiveness of the campaign. (207030)

Between 2002 and 2008, £5.1 million has been spent on the ‘5 A DAY’ campaign. We measure progress on awareness of the ‘5 A DAY’ message and consumption of fruit and vegetables annually. Awareness is measured in the Food Standards Agency's Consumer Awareness Survey and consumption by the Health Survey for England. Since 2002 when the campaign began awareness of the ‘5 A DAY’ message has increased from 43 per cent. to 79 per cent. in 2007. Between 2002 and 2006 ‘5 A DAY’ achievement among adults increased from 24 per cent. to 30 per cent. and from 12 per cent. to 20 per cent. among children.