The Targeting Benefit Thieves campaign, ‘No Ifs, No Buts’, was launched in October 2006. The following table details spend on the ‘No Ifs, No Buts’ campaign costs since its inception in 2006.
Campaign spend 2006-07 6,568 2006-08 6,374 Notes: 1. Figures given are for actual spend for the Targeting Benefit Thieves (October 2006 to March 2008) campaign. 2. All figures are exclusive of VAT. 3. The figures in this table refer to media spend, design, PR,, production, research and any other associated costs. 4. All figures have been rounded to the nearest thousand.