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Departmental Public Participation

Volume 477: debated on Thursday 19 June 2008

To ask the Secretary of State for International Development pursuant to the answer of 2 June 2008, Official Report, columns 657-60W, on departmental public participation, what steps (a) have been taken and (b) are planned as a result of each piece of work listed. (210927)

Information on the past and planned use of each piece of audience research detailed in the previous answer is as follows.

Research work

Steps taken

Steps planned

Solutions Strategy Research (April to June 2007)

Analysis used to inform development of communications activity around ethical consumerism activity around ethical consumerism in February 2008.

This research provides useful insight into consumers current knowledge and understanding of shopping ethically and how this may have an impact on people’s livelihoods within developing countries. The analysis will continue to inform future communications activity.

Ipsos MORI (March to May 2008)

Analysis not yet complete.

Analysis will form basis of an audience segmentation model to inform, direct and provide a basis for communications on the work of DFID. This is in line with Government communications best practice.

GfK NOP (March to June 2008)

Analysis not yet complete.

Trend data will inform, direct and provide a basis for communications on the work of DFID aimed at young people.