Research with members of the public, including that listed in the answer on 10 June 2008, Official Report, columns 158-62W, forms an important part of the Department’s evidence base. Monitoring customer satisfaction with transport services helps to underpin improvements to services. Research helps us to understand the transport needs and priorities of the public and is used to design, implement, and evaluate the impact of policy interventions. It also provides important insights into the links between attitudes and behaviour, and how best to bring about behavioural change. The Department’s research also contributes to the development of awareness campaigns, such as Think! and Act on CO2, and monitors their impact. This ensures that the campaigns are effective, reach the target audience, and achieve value for money.
Further information can be found in the Department’s Evidence and Research Strategy. This is available at: