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Tourism: Marketing

Volume 477: debated on Friday 20 June 2008

To ask the Secretary of State for Culture, Media and Sport how much his Department spent on marketing and promoting tourism in each of the last five years. (210258)

DCMS funding for VisitBritain is all spent on the marketing of Britain overseas, and of England within Britain and Europe. The budget for the last five years (in £ million) was:

£ million

Total

Overseas budget

Domestic budget

2003-04

47.9

35.5

12.4

2004-05

48.4

35.5

12.9

2005-06

48.9

35.5

13.4

2006-07

49.9

35.5

14.4

2007-08

49.9

35.5

14.4

DCMS also provided £3.6 million in each of these years to the eight regional development agencies outside of London and £1.9 million for each of these years to the London Development Agency for the support of tourism.

All of the DCMS funding for the London Development Agency is spent on the tourism marketing of the capital, and the promotion of its role as a gateway to the rest of the UK. It is for the regional development agencies outside London to decide on how best to use DCMS funding to support tourism in their regions. In 2007-08, all the agencies spent a total £43.5 million on supporting tourism.