The Department funds the National Literacy Trust (NLT) to run the National Reading Campaign, which promotes reading for pleasure throughout the whole community. To celebrate World Book Day, the NLT contributed a double-page article for the World Book Day magazine, distributed to schools, including suggestions for how schools could take part. NLT also featured World Book Day on the front page of the NLT and Reading Connects websites, and promoted the Day in the training courses which they offer to teachers.
The National Reading Campaign forms part of the 2008 National Year of Reading (NYR), also funded by my Department. The NYR aims to promote and celebrate reading for all, and in all its forms—“anything, anytime, anyplace”. World Book Day was highlighted on the NYR website as part of the “challenge period” prior to the official launch of the year on 31 March 2008.