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Departmental Marketing

Volume 479: debated on Monday 1 September 2008

To ask the Chancellor of the Duchy of Lancaster what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media of each of his Department’s public information campaigns since 1997. (214679)

The Cabinet Office’s records do not distinguish the cost of internet web design and hosting; and print media design from our overall budget. This information can be provided only at disproportionate cost.

Significant advertising campaigns in support of specific policies are managed centrally through Cabinet Office Communications and placed through the Central Office of Information (COI).

Details of campaigns involved broadcast media are shown in the following table:

£

Preparing for Emergencies 2004-05

Gross television airtime budget

2,009,550

Gross radio airtime budget

532,606

Direct Gov—Consumer Campaign

Gross television airtime budget 2005-06

343,869