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Departmental Marketing

Volume 479: debated on Monday 1 September 2008

To ask the Secretary of State for Children, Schools and Families how much his Department spent on branding and marketing activity in 2007-08. (212036)

To ask the Secretary of State for Children, Schools and Families what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media of each of his Department's public information campaigns since 1997. (214667)

It is not possible to identify the cost of (a) internet and website design and hosting and (b) print media design, except at disproportionate cost. However, it is possible to separate the Department's spend on (c) broadcast media, as this is centrally placed through the Central Office of Information. The Department's advertising spend since 1997 is set out in the following table:

£000

1997-98

9,992

1998-99

15,673

1999-2000

11,900

2000-01

29,110

2001-02

17,665

2002-03

13,790

2003-04

20,170

2004-05

11,088

2005-06

7,939

2006-07

6,265

2007-08

11,589