The Department and its agencies spent £33.09 million on branding and marketing activity in 2007-08.
The top three campaigns, in terms of expenditure, in this period were smoking—£12.7 million, tobacco legislation—£5.9 million and sexual health—£3.46 million.
To calculate the costs of design and hosting for all public information websites from 1997 to date would incur disproportionate costs, as this information is not held centrally.
The Department does not record design costs separately from other aspects of print production for public information campaigns. Calculations to arrive at a separate design figure would incur disproportionate costs.
Total costs for broadcast media are as follows:
£ 1997-98 2,024,207 1998-99 7,608,024 1999-2000 14,981,014 2000-01 22,227,384 2001-02 17,270,643 2002-03 19,244,549 2003-04 35,418,249 2004-05 36,237,741 2005-06 29,700,128 2006-07 27,803,553 2007-08 28,358,908