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Departmental Marketing

Volume 479: debated on Monday 1 September 2008

To ask the Secretary of State for Health how much his Department and its agencies spent on branding and marketing activity in 2007-08. (212031)

The Department and its agencies spent £33.09 million on branding and marketing activity in 2007-08.

The top three campaigns, in terms of expenditure, in this period were smoking—£12.7 million, tobacco legislation—£5.9 million and sexual health—£3.46 million.

To ask the Secretary of State for Health what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media of each of his Department’s public information campaigns since 1997. (214691)

To calculate the costs of design and hosting for all public information websites from 1997 to date would incur disproportionate costs, as this information is not held centrally.

The Department does not record design costs separately from other aspects of print production for public information campaigns. Calculations to arrive at a separate design figure would incur disproportionate costs.

Total costs for broadcast media are as follows:

£

1997-98

2,024,207

1998-99

7,608,024

1999-2000

14,981,014

2000-01

22,227,384

2001-02

17,270,643

2002-03

19,244,549

2003-04

35,418,249

2004-05

36,237,741

2005-06

29,700,128

2006-07

27,803,553

2007-08

28,358,908