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Departmental Marketing

Volume 479: debated on Monday 29 September 2008

To ask the Secretary of State for Environment, Food and Rural Affairs what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media of each of his Department’s public information campaigns since 1997. (214687)

DEFRA was formed in June 2001 therefore information following has been largely derived from financial year 2001-02 through till 2007-08.

£

Campaign

Internet

Press

TV

Radio

2002-03

Are You Doing Your Bit?

2002-03

Personal Food Imports

2003-04

Personal Food Imports

2004-05

Passports for Horses

44,955

2005-06

Tomorrow’s Climate Today’s Challenge

151,147

2006-07

Climate Change

231,828

2006-07

One Planet Living

276,696

2006-07

Personal Food Imports

38,582

2007-08

Climate Challenge

383,743

38,648

2007-08

Climate Change

1,039,930

460,745

1,605,776

2007-08

REACH Communications

15,834

41,288

2007-08

Act on C02 January to March

122,717

483,875

2007-08

Eco-labelling

10,929

2007-08

Sheep and Goats Identification

2,993

2007-08

Animal Disease Prevention Campaign

19,182

16,649

All figures, except for the internet, exclude VAT, production, miscellaneous costs, COI fees and advertising rebates .

£

Campaign

TV

Radio

2001-02

0

0

2002-03

0

0

2003-04

0

0

2005-06

Climate Change Branded Statement

0

151,147

2006-07

Illegal Meats

0

38,582

2007-08

Climate Challenge

0

38,648

2007-08

Climate Change—Citizen and Public Engagement

1,605,776

0

Figures exclude VAT, production, and miscellaneous costs, COI fees and advertising rebates.