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Internet: Advertising

Volume 480: debated on Monday 6 October 2008

To ask the Secretary of State for Culture, Media and Sport if he will bring forward proposals to increase the powers of the Advertising Standards Authority to supervise advertising on the internet, with particular reference to its effect on children. (221541)

No. The Advertising Standards Authority already have powers to deal with paid for space online and the rules in place to protect children in non broadcast advertising already apply.

Dr. Byron’s report “Safer Children in a Digital World” recommended that

‘the advertising industry should continue to drive forward activity already underway to ‘futureproof’ the current regulatory system, especially in relation to digital advertising’.

In particular the report said

‘I recommend that consideration is given to how promotional marketing in non-paid for online space can be brought within the regulatory framework for advertising, in line with principles on the prevention of harmful and offensive advertising to children outlined in the CAP code’.

On 24 June we published our action plan from implementing the recommendations from the Byron Review which stated that we would take stock of the evidence in spring 2009 and encourage any further action as necessary.