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Tourism: Ethnic Groups

Volume 480: debated on Monday 6 October 2008

To ask the Secretary of State for Culture, Media and Sport if he will make it his policy to encourage people from ethnic minorities to visit the countryside. (218166)

DCMS provides grant in aid to VisitBritain to promote England to the British and Britain to the rest of the world, their Rural Escapes campaign has run for two years and is aimed at attracting all sections of society to rural locations in England and has involved print, website and broadcast advertising.

VisitBritain's international inbound tourism strategy involved a campaign around Bollywood film locations aimed specifically at the Indian market. The imagery used by Britain on View, VisitBritain and enjoyEngland, is designed to reflect the fact that visitors from all ethnic backgrounds are to be encouraged to visit rural and urban destinations within the UK.