The total expenditure figures for external public relations support for the Department for Transport and Executive Agencies, not all of which is commissioned through COI's PR framework, are set out in the following table. The figures, which are rounded, cover the last three fiscal years and include the cost of public relations agency fees and the cost of public relations promotions in various media. Monthly expenditure figures could be supplied only at disproportionate cost.
The prime use of external public relations is in support of our marketing activities on the THINK! road safety, Act on C02, European Whole Vehicle Type Approval, and Concessionary Bus Fares campaigns, and the Driver and Vehicle Licensing Agency's continuous registration campaign.
Department for Transport 2005-06 2006-07 2007-08 DfT Central 255 362 625 Driving Standards Agency 0 0 0 Driver and Vehicle Licensing Agency 872 371 500 Highways Agency 0 0 0 Vehicle and Operator Services Agency 0 26 27 Maritime and Coastguard Agency 73 79 53 Vehicle Certification Agency 0 0 0 Government Car and Despatch Agency 0 0 0
The Department and Executive Agencies do not appoint any marketing agencies under the Central Office of Information's Public Relations Framework. We have however incurred marketing spend. Figures for the Department and Executive Agencies for the 2007-08 fiscal year are as follows:
Department for Transport 2007-08 (£) DfT Central 26.7 million Driving Standards Agency 299,700 Driver and Vehicle Licensing Agency 10.4 million Highways Agency 1.6 million Vehicle and Operator Services Agency 57,000 Maritime and Coastguard Agency 1.075 million Vehicle Certification Agency 80,500 Government Car and Despatch Agency 171,800
Again the Department's major areas of marketing spend were in support of our marketing activities on the THINK! road safety campaign, Act on C02 campaign, Concessionary Bus Fares campaign, aviation security and the Driver and Vehicle Licensing Agency's continuous registration campaign.