Children are a key target audience for many of our road safety and environmental messages and will benefit for example from our recent £140 million investment into encouraging children to cycle to school via construction of new safer links to schools and investment in cycle training.
We are conscious of the significant volumes of material that head teachers receive, so the Department for Transport and our Executive Agencies do not distribute materials directly to schools. We and the Highways Agency have however produced road safety materials such as THINK! road safety campaign materials, which have been distributed to various partners—road safety officers in local authorities in particular. These partners will have given out our material in schools. We also receive frequent requests from teachers for our road safety materials which they will have used/distributed in schools.