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Departmental Marketing

Volume 480: debated on Wednesday 8 October 2008

To ask the Secretary of State for Children, Schools and Families how many marketing officers (a) his Department and its predecessors and (b) the Qualifications and Curriculum Authority employed in each year since 2001; and if he will make a statement. (222708)

The Department for Children, Schools and Families was established in June 2007 and currently employs the full-time equivalent of 16.7 marketing officers. It is not possible except at disproportionate cost to identify the number of marketing officers previously employed by the Department for Education and Skills. The Department does not hold information on non-departmental public bodies.

To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessors spent on employing marketing officers in each year since 2001. (222709)

The Department for Children, Schools and Families was established in June 2007 and currently employs the full-time equivalent of 16.7 Marketing Officers at a cost of £906,085 per annum. It is not possible except at disproportionate cost to identify the costs of Marketing Officers previously employed by the Department for Education and Skills.

To ask the Secretary of State for Children, Schools and Families what advertising campaigns his Department has run between 2000 and June 2004; and what the (a) date and (b) cost was of each. (223717)

The DFES’s total spend on advertising campaigns was:

£

2000-01

29,110,000

2001-02

17,665,000

2002-03

13,790,000

2003-04

20,170,000

Campaigns over £500,000 are:

£

2000-01

Don’t Quit Now

2,700,000

New deal 50 plus

2,400,000

ICT Employability

2,011,000

Childcare Recruitment

1,821,000

Parent’s Magazine

1,484,000

Disability Discrimination

1,242,000

Fast Track Teachers

1,056,000

Modern Apprenticeships

856,000

Individual Learning Accounts

612,000

2001-02

Adult Basic Skills ‘Get on’

5,096,143

Childcare recruitment

2,504,000

Science Year 2001/02

1,803,000

Excellence Challenge

1,750,000

Modern Apprenticeships

1,670,000

Foundation Degree

1,325,000

Fast Track Teachers

1,250,000

Millennium Volunteers

848,000

Parents’ Magazine

770,000

New Deal 25+

633,000

2002-03

Adult Basic Skills

5,478,117

Childcare Recruitment

2,741,377

Aim Higher

2,649,999

Connexions

1,320,331

HE Funding

655,000

Foundation Degree

549,397

2003-04

Adult Basic Skills

6,672,938

Aim Higher

4,190,018

Childcare Recruitment

2,986,659

Foundation Degrees

2,813,787

Connexions

2,608,005

It is not possible, except at disproportionate expense, to provide a more detailed breakdown for actual dates for when each campaign ran, other than detailing the financial year within which the expenditure occurred.

The Department ran a number of campaigns in support of its key delivery priorities, in order to inform target audiences of how they were affected by DFES policies. All of DFES campaigns followed the guidelines which govern Government information on issues of propriety and cost.