The Department for Children, Schools and Families was established in June 2007 and currently employs the full-time equivalent of 16.7 marketing officers. It is not possible except at disproportionate cost to identify the number of marketing officers previously employed by the Department for Education and Skills. The Department does not hold information on non-departmental public bodies.
The Department for Children, Schools and Families was established in June 2007 and currently employs the full-time equivalent of 16.7 Marketing Officers at a cost of £906,085 per annum. It is not possible except at disproportionate cost to identify the costs of Marketing Officers previously employed by the Department for Education and Skills.
The DFES’s total spend on advertising campaigns was:
£ 2000-01 29,110,000 2001-02 17,665,000 2002-03 13,790,000 2003-04 20,170,000
Campaigns over £500,000 are:
£ 2000-01 Don’t Quit Now 2,700,000 New deal 50 plus 2,400,000 ICT Employability 2,011,000 Childcare Recruitment 1,821,000 Parent’s Magazine 1,484,000 Disability Discrimination 1,242,000 Fast Track Teachers 1,056,000 Modern Apprenticeships 856,000 Individual Learning Accounts 612,000 2001-02 Adult Basic Skills ‘Get on’ 5,096,143 Childcare recruitment 2,504,000 Science Year 2001/02 1,803,000 Excellence Challenge 1,750,000 Modern Apprenticeships 1,670,000 Foundation Degree 1,325,000 Fast Track Teachers 1,250,000 Millennium Volunteers 848,000 Parents’ Magazine 770,000 New Deal 25+ 633,000 2002-03 Adult Basic Skills 5,478,117 Childcare Recruitment 2,741,377 Aim Higher 2,649,999 Connexions 1,320,331 HE Funding 655,000 Foundation Degree 549,397 2003-04 Adult Basic Skills 6,672,938 Aim Higher 4,190,018 Childcare Recruitment 2,986,659 Foundation Degrees 2,813,787 Connexions 2,608,005
It is not possible, except at disproportionate expense, to provide a more detailed breakdown for actual dates for when each campaign ran, other than detailing the financial year within which the expenditure occurred.
The Department ran a number of campaigns in support of its key delivery priorities, in order to inform target audiences of how they were affected by DFES policies. All of DFES campaigns followed the guidelines which govern Government information on issues of propriety and cost.