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Sports: Private Sector

Volume 480: debated on Wednesday 15 October 2008

To ask the Secretary of State for Culture, Media and Sport on what date Fast Track presented him with a business case for raising private sector support for elite sport; and on what date he approved the business case. (225707)

Fast Track Sales were appointed as the Department's official adviser in July this year. Fast Track are working with DCMS and UK Sport on the detail of the ‘Medal Hopes’ funding scheme which I hope will attract sponsorship from national, regional and local businesses to help realise the potential of those athletes on UK Sport's World Class Performance Programme. Further details of the scheme will be announced in due course.